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financial PR & IR

Communicating effectively with capital markets

In a fast-paced, interconnected world companies must not only deliver but be seen to deliver – and communication is key.

To reap rewards in the capital markets, you need to deliver operationally AND communicate your performance and strategy effectively. With ever more demands from regulators, investors and others, conveying to stakeholders the value you bring can sometimes seem like a tall order. Especially when you want to get on with the day job. This is where Gracechurch can help. We act as a strategic partner to support delivery of compelling communications across the right channels, at the right time and to the right audience. We deploy our expertise and relationships with media, analysts and the investment community to help our clients define and convey their investment proposition.

strategic communications

Whether it’s business as usual or a keystone event, as a trusted partner we provide clients with strategic advice on all their communications. That advice is based on knowledge of the investment community and what drives a share price, as well as deep understanding of our clients’ businesses. We provide high level consultancy that enables them to build their reputation and value in capital markets. Regular and transparent communication is the key to success. We work with clients to devise and implement a strategic communications programme to support their listing.

media relations

For listed companies, business media is a key channel of communication with the investment community – whether through the business pages of the national broadsheets, specialist publications, stock tipping newsletters or new media formats like investor podcasts. With an increasing number of companies competing for limited space, we combine a creative approach with an understanding of what journalists want to make sure our clients are heard. In today’s interconnected world, it is also vital to ensure consistency of message across media channels. Which is why, at Gracechurch, we offer a truly integrated service to enable clients to avoid the pitfalls and maximise the opportunities.

financial results & calendar support

Low on capacity and time? Think of Gracechurch as an extension of your in-house team – deploying support across the broad range of activities being a listed company entails. Be it financial results, annual reports, AGMs or other regulatory disclosures and requirements, our wide experience of working with clients allows them meet their obligations and spend more time focusing on what they do best, running the business.

Interim and full year results are pivotal times in a company’s financial calendar. Whether A star or ‘could do better’ we support our clients throughout this process, from advising on and drafting all communications and ensuring the management team is prepared for investor/media/analyst questions to arranging presentations, securing media coverage and gathering market feedback post event.

analyst relations

Positive engagement with equity analysts is critical to a listed company’s wellbeing in the capital markets. Managing analysts’ expectations is fundamental to determining how performance will be perceived. Analysts also provide investors with highly respected insight into a company and its prospects. We engage with the analyst community on behalf of our clients to generate additional research coverage as well as gather feedback that contributes to the approach to future communications.

investor relations

Whether a company’s shareholder base is predominantly institutional investors, smaller fund managers, high net worth individuals or retail shareholders, engaging across the investor spectrum will strengthen the register. We work alongside brokers to support their outreach to institutions and fund managers while undertaking direct engagement with the retail shareholder base. This might include holding capital markets days, online investor events, creating investor newsletters or conducting targeted retail investor campaigns.

IPO & fundraisings

Effective communication is vital for a successful IPO or for raising capital. Investors need to understand and be excited by a company’s investment proposition and trust its executive team to deliver. Working alongside other advisers, we create compelling narratives – ensuring the positioning is correct for pre- and post-IPO. We employ a range of channels, including the media, to engage with potential investors, establish a profile and educate the market on the investment proposition to generate demand for the capital raise. We are also experienced in guiding companies through the IPO process – from helping find the right advisers in the City to navigating the new complexities of life as a listed company.

special situations

In special situations, whether M&As (hostile or friendly), shareholder activism, boardroom dispute or other crises,we sit alongside our clients as a trusted, reliable partner who can deliver in pressured, time sensitive situations. Decades of experience and insight into how actions will be perceived in the market, mean we can work effectively with our clients to implement strategic, integrated communications to maintain control of the narrative and ensure stakeholders understand and support the client’s position and value proposition.